OUR STORY

 Ethnic Senora brings the timeless art of handblock printing into everyday life. Founded by Deepali Kalia, we create original block print products that are organic, health-friendly, and made with genuine craftsmanship — not mass-produced imitations.

From cotton suits and bedsheets to dohars, mulmul quilts, bedding sets, and tote bags, every Ethnic Senora piece is designed to bring warmth, elegance, and a touch of Rajasthani heritage into your home.

What Makes Us Different

Authentic Handblock Artistry Every print is hand-carved and hand-stamped by skilled Rajasthani artisans — a craft passed down through generations, never replicated by machines.

100% Organic & Health-Friendly Fabrics We use natural, breathable fabrics like pure cotton and mulmul, safe for everyday wear and gentle enough for newborns and kids.

Rooted in Jaipur, Made for the World Our craftsmanship carries the cultural richness of Rajasthan, delivered to homes across India and beyond.

Thoughtfully Curated Collections From festive cotton suits to cozy winter dohars and soft mulmul quilts for kids, every category is designed around real comfort, real seasons, and real life.

No Compromise on Quality Each piece goes through careful sourcing, dyeing, and printing to ensure it looks as good as it feels — season after season, wash after wash.

Deepali Kalia

Founder & Owner

“Every print we craft carries a story — of Jaipur, of tradition, and of comfort made real “

Our Promise

We believe tradition doesn’t belong in the past — it belongs in your everyday life. Every fabric we choose, every print we craft, and every piece we deliver carries one promise: authentic Rajasthani artistry, made for real comfort.

From Jaipur to homes around the world — Ethnic Senora adds a touch of tradition and a world of comfort to your everyday life.